History of White City Estate

Introduction

Nearly 100 years ago there was an appreciation of the needs of people living in densely populated Estates such as White City. The central area of the estate has been a community provision since the estate was built and previous council administrations respected the residents enough to maintain it and improve it, taking the lead from the Residents themselves. Not any more. Now we have to challenge the council's plans to regain that respect. We are not here to rubber stamp their plan to tear out the heart of our community.

1924

White City Estate's Origin

White City Estate holds historical significance primarily due to its association with the 1924 British Empire Exhibition. Beyond being a temporary accommodation site for exhibition visitors, the estate's enduring impact lies in several key aspects:

  • British Empire Exhibition (1924): The estate's origin can be traced back to the grand British Empire Exhibition of 1924, a monumental event celebrating the British Empire's global influence. The White City Estate served as an essential infrastructure element, providing housing for the numerous visitors who flocked to the exhibition to witness the showcase of imperial culture and products.
  • Architectural Innovation: White City Estate is architecturally significant, embodying the modernist design principles of the early 20th century. Characterized by clean lines and functional spaces, the estate's buildings departed from traditional styles, reflecting a broader shift in architectural sensibilities. The innovative design showcased at White City was influential in shaping future urban developments.
  • Transformation into Social Housing: Following the conclusion of the exhibition, the estate underwent a transformation into a residential area. This shift exemplified a broader urban planning trend towards creating social housing and addressing the housing shortage prevalent in London. The estate, repurposed for the working class, became a pioneering example of how modern architecture could provide affordable, comfortable, and functional housing.
  • Urban Design Principles: White City Estate's urban design incorporates features that prioritize community and functionality. Open spaces, green areas, and communal facilities were integrated to foster a sense of community. The layout and design aimed to create a balanced living environment, promoting well-being and social interaction among residents.
  • Cultural and Social Legacy: Over the decades, White City Estate has been a home to diverse communities, contributing to the cultural and social tapestry of London. The estate reflects the evolving demographics and societal changes, serving as a microcosm of the city's development.
  • Historic Milestone Approaching Centenary: As White City Estate approaches its 100th anniversary, it stands as a historic milestone in London's urban history. The estate's enduring presence not only symbolizes the city's growth and transformation but also serves as a tangible link to a bygone era.
White City Estate
1930s

White City Estate is Designed Along the Zeilenbau Pattern

The design of White City Estate is in no way accidental. The estate plan is partly influenced by Zeilenbau ideas, with blocks aligned along a north-south axis for maximum sunshine, with green spaces in between, and an east-west axis, with spaces for public buildings.

In the 1930s, a team from the London County Council toured Europe to find the best examples of Housing Estates that incorporated communal open spaces where private gardens would not be viable. They recognised the importance of open space for the well-being of those living in these densely populated areas. The LCC instructed their chief architect, Edwin Paul Wheeler, to incorporate several grassed areas in between blocks and a larger communal area was to be reserved in the centre of the estate for the benefit of residents. The estate was not completed on schedule and the blocks to the South West were not built until several years later.

ZEILENBAU PLANNING: German cities—particularly Frankfurt and Berlin—embarked on major housing initiatives in the mid-1920s, they generally adopted bold new ideas about architecture and planning. The broader movement was encapsulated by the term Neues Bauen (“New Building”). Frankfurt, for example, has been called “one of the most remarkable city planning experiments of the twentieth century.” Between 1924-30 over 1,650,000 housing units were built in the country. Most of those housing projects—dozens of them—were built in the linear Zeilenbau pattern with a north-south row direction (or nearly so). Walter Schwagenscheidt, beginning in 1928, conducted studies to determine the “scientific optimum” orientation for the housing blocks. He called them “Comparative Sunlight Studies.” He concluded that the best orientation was to align the building with its long axis 22-½˚ west of north.

There is an overarching theme of the architecture of the 1930s: using scientific methods to shape architecture in relation to access to the sun. The larger effort to give sun-responsive architecture a basis in scientific rationality is illustrated by several research projects in the United States and England.

Zeilenbau Planning
1988

BBC Pays for New Facilities for Residents

The council sent a survey to every household to allow them to vote on changes to the community facilities in the centre of the estate which would be paid for by the BBC as compensation for their building expansion. Every resident got a vote and they chose an Over 50's Centre, Under 5s Centre, Adventure Play Centre, and Sports Hall. Empowering residents to make decisions about improvements on our estate was more inclusive and meaningful 35 years ago. We have gone a long way backwards. Now the Council makes the decisions and then pretends to involve residents.

BBC Facilities
2016

Bridget Joyce Square

In 2013, the head teacher of Randolph Beresford School and the White City Residents’ Association approached the London Borough of Hammersmith & Fulham to create a new pedestrian space. They recognised that the road in front of the school was unsafe and identified the need for a meeting area for residents which could also be used for small events. 3 years later, in 2016, Bridget Joyce Square was complete and this resident-led initiative is now a world-renowned, multi-award-winning open space that has become an essential part of daily life for estate residents. This project won both the ‘Added Value Through Landscape Award’ and the coveted ‘President’s Award’ at the Landscape Institute 2017 awards, as well as an Institute of Civil Engineers London award and a local Hammersmith Society award, recognising the positive impact the scheme has had on the local community as well as its valuable flood mitigation and climate resilience performance. It was featured on BBC's Gardeners' World last year, watch from 24 minutes in.

Watch on BBC